We've learned it's better to adapt to the neighborhood rather than expecting the neighborhood to adapt to us. And we've learned the art of hiring the right people for the right positions. We've learned the importance of giving our customers just as much attention as they give us. We've learned to treat every day with the same enthusiasm we had on the first day. In the last 10 years, we've learned a lot.
APPLE TV SKY GAMBLERS INFINITE WALKTHROUGH FULL
The full text of the poster is transcribed in the discussion thread. And we even figured out which direction the stitches should go in. We've also learned that it takes precisely 4,253 stitches to embroider the Apple logo on those blue shirts. And when we wear too many colors it's confusing. We've found that when we wear black T-shirts, we blend in. Speaking of T-shirts, we've learned more than you can imagine about our own.Which taught us the value of seeing things full size. We even built a full-scale facade of the Regent Street store in a Cupertino parking lot to be sure the design was right.That's when we learned that blasting steel with virgin sand makes it less prone to scuff marks. We had just opened the doors when we noticed the steel already needed polishing. Our first store, in Tysons Corner, taught us our first lesson within the first 30 minutes.Throughout it's full of interesting tidbits of knowledge: Which is why we spend so much time and energy building stores the way we do. But behind the scenes, in the retail back-of-house area, Apple posted a very moving poster celebrating all the company has learned over the past 10 years, embedded above. The most public celebration of Apple Retail's tenth anniversary was the rollout of iPad interactive shopping guides, something Apple calls the "Smart Sign".
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